User experience (UX) can act before the customer experience and have an impact on the first impression given by your brand.
definition
Customer service – Cinderella of brand’s image
Customer service is part of a brand’s promise. It’s time to stop seeing it as an unnecessary expense and notice its potential.
Planned emotions that sell – all you need to know about customer experience
Customer experience is defined as practice, product, interaction, opinion or design. It’s empathy and planning. Take your first steps.